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in-tunnel advertising

August 26th, 2008 Posted in advertising, digital

I saw a mention of in-tunnel advertising on TV some time back and it’s worth a mention here too.

In tunnel advertising is the newest thing to hit the market is already being used by Kotak in the Delhi metro.

What is in-tunnel advertising
It is advertising inside tunnels where neatly lined and lit up screens provide a moving picture experience to those sitting inside the train.

More about it here.

Of course people are already complaining about how marketers never leave them alone. I for one am thankful for the entertainment it offers during the commute. For once the men will be distracted by the advertising and stop staring at women passengers. No?

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This entry was posted on Tuesday, August 26th, 2008 at 6:17 am and is filed under advertising, digital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • Sharninder

    Wow, interesting. What will they come up with next ?
    I think it would actually be interesting to watch these kind of advertisements. I don’t remember seeing anything like this at the Delhi Metro though, or maybe I was busy looking at the women passengers ;)

  • conformist

    to the last question….NO….certainly not. :D

  • Sonal Jhuj

    @ sharninder and conformist: Urgh. what does one have to do to stop the staring dammit!

  • Namit Karlekar

    Whoa !!! Unbelievable! I wonder what they’ll do to top this….

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