in-tunnel advertising
August 26th, 2008 Posted in advertising, digital
I saw a mention of in-tunnel advertising on TV some time back and it’s worth a mention here too.
In tunnel advertising is the newest thing to hit the market is already being used by Kotak in the Delhi metro.
What is in-tunnel advertising
It is advertising inside tunnels where neatly lined and lit up screens provide a moving picture experience to those sitting inside the train.
More about it here.
Of course people are already complaining about how marketers never leave them alone. I for one am thankful for the entertainment it offers during the commute. For once the men will be distracted by the advertising and stop staring at women passengers. No?
August 27th, 2008 at 6:41 am
Wow, interesting. What will they come up with next ?
I think it would actually be interesting to watch these kind of advertisements. I don’t remember seeing anything like this at the Delhi Metro though, or maybe I was busy looking at the women passengers
August 28th, 2008 at 2:18 am
to the last question….NO….certainly not.
August 28th, 2008 at 2:22 am
@ sharninder and conformist: Urgh. what does one have to do to stop the staring dammit!
August 28th, 2008 at 1:13 pm
Whoa !!! Unbelievable! I wonder what they’ll do to top this….