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back to basics

October 20th, 2008 Posted in advertising

In a world of clutter, how does one little shop in Bandra stand out?


Whenever I go by SV Road Bandra, I can’t help but notice this little shop that is in the buisiness of healing broken bones.

It’s such a simple, clutter breaking… and err.. pretty straightforward shop sign :D


1. It visually depicts the services offered
2. Is understandable even if you are illiterate, thereby increasing number of possible customers :D
3. Shows smiling faces signifying positive results
4. Shows that it’s for both men and women, so women need not shy away

Anything else I missed out? :D

Next time you go by the road, try ignoring the shop with the weird picture of a man and woman with broken arms. You just cant :)

PS: I had to juggle with the steering wheel and the camera in a Bandra jam, but thankfully I managed a decent shot.

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This entry was posted on Monday, October 20th, 2008 at 12:50 am and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • Namit Karlekar

    Well, I hope the car’s okay :P …

  • Kapil

    taking photos while driving. FAIL.

  • Sonal Jhuj

    @ namit
    @ kapil

    yea i know. but then it was a jam on my side of the road and the car wasn’t moving. i was just afraid tht the traffic would clear up and i’d have to move :|

  • Suraj Kamath

    Yeah, Seen it many times. Knew it right from the pic. I always remember the odd sounding “Hadh Vaid”.

    Good pic, though it does strike me that driving like that might give you a chance to sample their services.

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