Comments on: How do you go back? http://blog.sonaljhuj.com/2008/11/how-do-you-go-back/ I write about everything that bothers me. Mostly brands and advertising. But more often than not about the human condition (yeah that heavy!), society, social changes and us as a people. Fri, 27 Apr 2012 05:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sonali http://blog.sonaljhuj.com/2008/11/how-do-you-go-back/comment-page-1/#comment-142 sonali Wed, 03 Dec 2008 12:52:00 +0000 http://sonaljhuj.com/blog/?p=82#comment-142 @kapil & sonal: absolutely right. there has to be something more meaningful to life than advertising. since not all of us can find careers that help fulfil the 'satisfied-at-the-of-the-day' need, we need to do something besides work. day by day, i get convinced that work is the means to an end, and not the end itself. start small, tiny bits of kindness and concern for the country and its people.<br/><br/>and you know, not all advertising is bad. lead india got a sleeping giant out of its apathy. tata tea, with its jaago re campaign is slowly spreading awareness. perhaps we should try and give some social message / angle to the next campaign we bring out. what say sonal? @kapil & sonal: absolutely right. there has to be something more meaningful to life than advertising. since not all of us can find careers that help fulfil the 'satisfied-at-the-of-the-day' need, we need to do something besides work. day by day, i get convinced that work is the means to an end, and not the end itself. start small, tiny bits of kindness and concern for the country and its people.

and you know, not all advertising is bad. lead india got a sleeping giant out of its apathy. tata tea, with its jaago re campaign is slowly spreading awareness. perhaps we should try and give some social message / angle to the next campaign we bring out. what say sonal?

]]> By: Sonal Jhuj http://blog.sonaljhuj.com/2008/11/how-do-you-go-back/comment-page-1/#comment-141 Sonal Jhuj Fri, 28 Nov 2008 06:36:00 +0000 http://sonaljhuj.com/blog/?p=82#comment-141 @ kapil: you know more than anything else, stuff like this just convinces me more and more that our lives need to spent doing something for the country and not selling stuff nobody needs :| @ kapil: you know more than anything else, stuff like this just convinces me more and more that our lives need to spent doing something for the country and not selling stuff nobody needs :|

]]> By: Kapil http://blog.sonaljhuj.com/2008/11/how-do-you-go-back/comment-page-1/#comment-140 Kapil Thu, 27 Nov 2008 16:19:00 +0000 http://sonaljhuj.com/blog/?p=82#comment-140 I agree .. how do we get back. A client actually had the nerve to call me and check if there was any work being done on his creatives... I wish I could have slammed the phone on him I agree .. how do we get back. A client actually had the nerve to call me and check if there was any work being done on his creatives… I wish I could have slammed the phone on him

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