Comments on: Who cares who the advertising is for! http://blog.sonaljhuj.com/2008/11/who-cares-who-the-advertising-is-for/ of brand spaces. social changes. Tue, 31 Jan 2012 09:53:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Kanishk http://blog.sonaljhuj.com/2008/11/who-cares-who-the-advertising-is-for/comment-page-1/#comment-131 Kanishk Mon, 17 Nov 2008 07:27:00 +0000 http://sonaljhuj.com/blog/?p=79#comment-131 Dear Sonal,<br/><br/>You do us proud. Always. Will tag this post soon. Congrats on all the shortlists. Any idea what happed after though? Dear Sonal,

You do us proud. Always. Will tag this post soon. Congrats on all the shortlists. Any idea what happed after though?

]]> By: Sonal Jhuj http://blog.sonaljhuj.com/2008/11/who-cares-who-the-advertising-is-for/comment-page-1/#comment-130 Sonal Jhuj Tue, 11 Nov 2008 09:15:00 +0000 http://sonaljhuj.com/blog/?p=79#comment-130 @ s4ur4bh & Kapil: at every agency people try and break out of the typical TG definition.<br/><br/>I even attended a conference where people debated the way forward for customer segmentation. But I returned quite confused :) @ s4ur4bh & Kapil: at every agency people try and break out of the typical TG definition.

I even attended a conference where people debated the way forward for customer segmentation. But I returned quite confused :)

]]> By: Kapil http://blog.sonaljhuj.com/2008/11/who-cares-who-the-advertising-is-for/comment-page-1/#comment-129 Kapil Mon, 10 Nov 2008 13:40:00 +0000 http://sonaljhuj.com/blog/?p=79#comment-129 I couldn't agree more when u say we don't know the consumer. Especially sitting in Mumbai we have a very type-cast mindset of the consumers across the country. A few research trips across the country have helped me change my perceptions of what they think, do and feel. <br/><br/>On a constant thirst for understanding them I try and observe people at malls, cinema halls and even gardens on what brands to they talk about, how do they make purchase decisions and how their peers are influencing them. I couldn’t agree more when u say we don’t know the consumer. Especially sitting in Mumbai we have a very type-cast mindset of the consumers across the country. A few research trips across the country have helped me change my perceptions of what they think, do and feel.

On a constant thirst for understanding them I try and observe people at malls, cinema halls and even gardens on what brands to they talk about, how do they make purchase decisions and how their peers are influencing them.

]]> By: s4ur4bh http://blog.sonaljhuj.com/2008/11/who-cares-who-the-advertising-is-for/comment-page-1/#comment-128 s4ur4bh Mon, 10 Nov 2008 12:44:00 +0000 http://sonaljhuj.com/blog/?p=79#comment-128 POssibly one off incident .. ?<br/><br/>In a simialr watching experiment that I did, I could see that ladies bought what her kids liked. Obvisouly it wasnt pencils and soaps .. !<br/><br/>And that larger issue of targeting that you are talking about, glad there are more marketers thinking like. At my workplace we have moved away from tradtiional targeting and segmenting. <br/><br/>P.S.: Kamasutra over Moods is an interesting observation. That too a pack of 20. ;P POssibly one off incident .. ?

In a simialr watching experiment that I did, I could see that ladies bought what her kids liked. Obvisouly it wasnt pencils and soaps .. !

And that larger issue of targeting that you are talking about, glad there are more marketers thinking like. At my workplace we have moved away from tradtiional targeting and segmenting.

P.S.: Kamasutra over Moods is an interesting observation. That too a pack of 20. ;P

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