Comments on: Brand soundtrack or item number? http://blog.sonaljhuj.com/2009/01/brand-soundtrack-or-item-number/ of brand spaces. social changes. Tue, 31 Jan 2012 09:53:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Shirley http://blog.sonaljhuj.com/2009/01/brand-soundtrack-or-item-number/comment-page-1/#comment-161 Shirley Wed, 28 Jan 2009 07:26:00 +0000 http://sonaljhuj.com/blog/?p=86#comment-161 I totally get what you're saying. I LOVE the Discovery ad. and the Puma ad. and although I'm not the TG i like the Bajaj jingle too!<br/><br/>:D I totally get what you’re saying. I LOVE the Discovery ad. and the Puma ad. and although I’m not the TG i like the Bajaj jingle too!

:D

]]> By: Sonal Jhuj http://blog.sonaljhuj.com/2009/01/brand-soundtrack-or-item-number/comment-page-1/#comment-160 Sonal Jhuj Tue, 27 Jan 2009 11:27:00 +0000 http://sonaljhuj.com/blog/?p=86#comment-160 @ Suraj: I completely agree. The TG for the HH ad is definitely the aspirational 20 something. But I doubt if a full (expensive) music video needed to be shot to convey what they wanted. If they wanted a full song, they should've tried to make it more memorable, no :D @ Suraj: I completely agree. The TG for the HH ad is definitely the aspirational 20 something. But I doubt if a full (expensive) music video needed to be shot to convey what they wanted. If they wanted a full song, they should’ve tried to make it more memorable, no :D

]]> By: Suraj http://blog.sonaljhuj.com/2009/01/brand-soundtrack-or-item-number/comment-page-1/#comment-159 Suraj Tue, 27 Jan 2009 11:14:00 +0000 http://sonaljhuj.com/blog/?p=86#comment-159 Sonal, There is also the element of the target audience. While the Dhak Dhak Go song may not really do much for you, but it may evoke a different sentiment in an aspirational 20 something for whom a bike would be the first vehicle the family owns. Conversely, the Discovery song may mean nothing to the same person. I do agree that the lady in white tights is unnecessary, but I expect the rationale is the same as any item number in a movie - to grab male eyeballs. Also the lady on the bike is a nice touch, the gravitational force on the neckline notwithstanding. <br/><br/>That being said, is this HH ad a TV ad or just an internet ad? Sonal, There is also the element of the target audience. While the Dhak Dhak Go song may not really do much for you, but it may evoke a different sentiment in an aspirational 20 something for whom a bike would be the first vehicle the family owns. Conversely, the Discovery song may mean nothing to the same person. I do agree that the lady in white tights is unnecessary, but I expect the rationale is the same as any item number in a movie – to grab male eyeballs. Also the lady on the bike is a nice touch, the gravitational force on the neckline notwithstanding.

That being said, is this HH ad a TV ad or just an internet ad?

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