Comments on: Sony Pix – The brand that could have been? http://blog.sonaljhuj.com/2009/02/sony-pix-the-brand-that-could-have-been/ of brand spaces. social changes. Wed, 19 May 2010 09:02:54 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Durlov http://blog.sonaljhuj.com/2009/02/sony-pix-the-brand-that-could-have-been/comment-page-1/#comment-254 Durlov Mon, 09 Nov 2009 19:00:26 +0000 http://sonaljhuj.com/blog/?p=89#comment-254 Nice analysis. Their content strategy in terms of movies they show is still pretty rocking. They just need to change their advertising agency and perhaps have an independent programming head with more power.. currently they are too much of a smaller cousin of Sony & Sony Max !! so easily get bulldozed into sony max kind of orientation. Nice analysis. Their content strategy in terms of movies they show is still pretty rocking. They just need to change their advertising agency and perhaps have an independent programming head with more power.. currently they are too much of a smaller cousin of Sony & Sony Max !! so easily get bulldozed into sony max kind of orientation.

]]> By: Anonymous http://blog.sonaljhuj.com/2009/02/sony-pix-the-brand-that-could-have-been/comment-page-1/#comment-166 Anonymous Mon, 02 Mar 2009 11:54:00 +0000 http://sonaljhuj.com/blog/?p=89#comment-166 Hi Sonal, I remember the assignment. Also, even back then I'd thought the same thing...We tell stories is a damn good line but the buggers are just screwing it. Ditto for the part about 'chicks on flicks'...it makes it banal. I loved the channel when it was launched..and even now they've got good movies quite often, but they just screw it up when they've to sell it.<br/><br/>Ashish Hi Sonal, I remember the assignment. Also, even back then I’d thought the same thing…We tell stories is a damn good line but the buggers are just screwing it. Ditto for the part about ‘chicks on flicks’…it makes it banal. I loved the channel when it was launched..and even now they’ve got good movies quite often, but they just screw it up when they’ve to sell it.

Ashish

]]> By: umennet http://blog.sonaljhuj.com/2009/02/sony-pix-the-brand-that-could-have-been/comment-page-1/#comment-165 umennet Mon, 02 Mar 2009 05:46:00 +0000 http://sonaljhuj.com/blog/?p=89#comment-165 Nice post!!<br/><br/>We Tell Stories has much potential, and PIX is comingup with some blockbusters too. Seems they are in an image change process . .. <br/><br/>And No, Its neither, SONY PIX, nor SET PIX.....<br/><br/>Its just PIX. Nice post!!

We Tell Stories has much potential, and PIX is comingup with some blockbusters too. Seems they are in an image change process . ..

And No, Its neither, SONY PIX, nor SET PIX…..

Its just PIX.

]]> By: Quirky Indian http://blog.sonaljhuj.com/2009/02/sony-pix-the-brand-that-could-have-been/comment-page-1/#comment-164 Quirky Indian Fri, 13 Feb 2009 07:05:00 +0000 http://sonaljhuj.com/blog/?p=89#comment-164 It is Sony Pix.<br/><br/>Well analysed. I agree, they missed the bus. And they perhaps needed a few newer non-star titles....many of their films have an old, tired feel. It makes the brand seem old and tired.<br/><br/>Cheers,<br/><br/>Quirky Indian It is Sony Pix.

Well analysed. I agree, they missed the bus. And they perhaps needed a few newer non-star titles….many of their films have an old, tired feel. It makes the brand seem old and tired.

Cheers,

Quirky Indian

]]> By: Jassalicious http://blog.sonaljhuj.com/2009/02/sony-pix-the-brand-that-could-have-been/comment-page-1/#comment-163 Jassalicious Tue, 10 Feb 2009 13:19:00 +0000 http://sonaljhuj.com/blog/?p=89#comment-163 Very nice post Sonal. I like and am in total agreement. Very nice post Sonal. I like and am in total agreement.

]]>