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you know you work in advertising when…

February 25th, 2009 Posted in advertising


1. You don’t watch a movie, you look for product placement

2. You see little kids dragging big fancy balloons in a mall and instead of breaking into a the-world-is-a-happy-place smile you wonder if you can put your logo on the balloon
3. You don’t understand why they bore you with the tv show, you’re there for the ads anyway
4. You tell a client -‘You need to look at the bigger picture, what you’re asking for is too tactical’ but what you really means is - we can’t solve your real problems but we’ll confuse you into paying us for something you don’t really need
5. You come to office in a crisp suit and people look at you like you sold out
6. You talk about getting to know the consumer, but when your non-advertising pals give you advice about what kind of ads to make, you can’t wait for them to shut up
7. Your last conversation with your kid neices ended with ‘Is Ben10 cooler or are the Powerpuff’s still a hit?’
8. You know what ‘retro-fit’ means and a lot of your research works that way
9. You know that slide design is more important than content.
10. You think (correction: know) you’re evil and going to hell

17 Responses to “you know you work in advertising when…”

  1. Namit Karlekar Says:

    Hmmm.. Thanks to you, I half work in advertising :P


  2. Anonymous Says:

    lololol… join the gang namit!!… we like additions to our community…
    btw, u think its better to have an online questionnaire or have a field research? ;)


  3. praya Says:

    tht anonymous was prayas… :)


  4. Sonal Jhuj Says:

    @ namit: run!!
    @ prayas: he said he almost half-works in advertising, you’re now scaring him off! :)


  5. Namit Karlekar Says:

    too late to run now, isn’t it? :(


  6. Anonymous Says:

    bang on .. thank you for putting this .. makes me feel that i am not alone


  7. blog Says:

    Thanks for the comment on my blog http://blog.aditto.info

    It is indeed a dreary sight!
    I wonder what my children will have to face!


  8. Anonymous Says:

    Rubbish! ur just an uber-cool, uber obsessed planner. But some are true. :)

    Good to see u posting again.

    Kanishk.


  9. Sonal Jhuj Says:

    @ Kanishk… hey all are true and you know it :P


  10. anand Says:

    hi sonal…i just posted a comment and it seems to have disappeared? anyway, have managed to create my blog after listening to you this morning (MICA PGCAM&PR). The address -anandkadkol.blogspot.com. Thanks for the wonderful lecture…


  11. Harish Krishnan Says:

    A superb post and felt gr8 to know the perspective of the brains behind the advertisements :)


  12. Sneh Says:

    Congratulations for your success and wishing you luck for your future endeavors.
    Great blog you have. Good blend of humor and facts :)


  13. Sonal Jhuj Says:

    @ Sneh: thank you sneh for the lovely wishes :) really sweet of you to stop by. glad you liked the blog.


  14. Sonal Jhuj Says:

    @ Harish: thank you :) glad you enjoyed the post.


  15. Kris Says:

    :)
    9/10 here. Any career opportunity for this ‘never-aded’-guy’?


  16. satish Says:

    cool stuff, I like the point 9 :) Slide Matters!!


  17. Sonal Jhuj Says:

    @ Kris: career opportunity… i’m sure there are a few around :)

    @ Satish: Yea I realized that slide matters when at MICA my presentation wowed the class because of the design. Cuz i know the content made absolutely no sense.


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