I have no clue what this new milk brand (Sach) in the market is (see image). I’ve been away from the net/newspaper etc lately. But I did go to Big Bazaar and see this new milk with Sachin’s photo and signature on it.

Is it PR or just a coincidence that there has been news of an award to Sachin for his good health and his love for milk before a match?

“tendulkar likes hot milk with turmeric before a match”

“Sachin Tendulkar is healthiest and happiest person in India”

“Milk is the secret of Sachin’s fitness”

Maybe it’s pure coincidence or have I become too cynical?