I must confess I love tag clouds. I think they’re an amazing way to visually compare factors. They show the importance of one factor by making it bigger than the other words and often even changing the colour of less important factors.

Wikipedia says: “ A tag cloud is a visual depiction of the word content of a site. Tags are usually single words and are typically listed alphabetically, and the importance of a tag is shown with font size or color.[1] Thus both finding a tag by alphabet and by popularity is possible. The tags are usually hyperlinks that lead to a collection of items that are associated with a tag.”

Brand Tags

Recently I was introduced to Brand Tags. Yes, I know it’s been around forever and most of you use it already… blah blah
For those who don’t know brandtags read on.
It’s a cool little site (experiment) which asks visitors to type in one word that they associate with a particular brand name. So if Colgate pops up you type in one word that you most relate to the brand (I said white).

You can also go through the brand list and see what people have to say about a brand. And it’s all shown to you in the form of a cool tag cloud like this one for casio ———————————->>>

There is an option for you to add your brand to the list to see what people have to say about it.

Wordle

I found wordle through Gautam and I think it’s very cool.

All you need to do it type out words and the ones that occur most in your write-up will be showcased prominently in your tag cloud. It’s fun and looks very cool.

It’s great for client presentations when you want to show brand perception findings. For example I can put the findings of a recent FGD done for a hospital to showcase what people generally think of hospitals-

PS: this is a wordle of this post